In 20, the net worth for Taokaenoi was more than 1 billion baht. Itthipat relied on complete self-study and research, and never gave up on his idea, successfully putting Taokaenoi seaweed on 3,000 7-Eleven shelves. He focused on an innovative cooking method and flavor as a selling product and sought cooperation with the popular 7-Eleven branch of stores to sell his product.
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However, in 2002, his family struggled financially and the family debt exceeded 40 million baht, which inspired his ambition to help his family from their troubles.Īfter that, Itthipat experienced a series of difficulties while working to find a solution, and finally discovered an original and tasty idea for seaweed. Itthipat was a typical boy who loved to skip school and play video games. Our logo, the Little Boss, represents that story. The name Taokaenoi comes from a joke Itthipat’s father made many years ago that little Itthipat was a kid doing business like a boss.
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Itthipat's story has also been made into the movie The Billionaire. 1 rated seaweed brand in Thailand, but is also exported to more than 37 countries. Itthipat is the founder and CEO of Taokaenoi Seaweed.
You may not have heard of Itthipat Peeradechapan, but you must know Taokaenoi Seaweed. It is our goal to continue to create new products for the world market. We use carefully selected ingredients to make our tasty seaweed snacks, which is why Taokaenoi is the largest seaweed manufacturer in Thailand, with more than 65% of the market share. At Taokaenoi, we believe that our love and passion for what we do makes a difference in our products.
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